I create content that engages its intended audience. 

My strategizing has been shaped by years of collaborating with crazily talented writers, editors, photographers, art directors, SEO experts, and others in print and digital media. It's also informed by continued study of metrics, observation of reader behavior, and an understanding of basic human psychology. In response, I have repeatedly created exponential increases in engagement and traffic where others said such a shift simply wasn't possible. 

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In so doing, I help readers navigate life. Specifically, the space between the practical and aspirational. And I do so while ensuring the brand takes the credit. I usually accomplish that with some measure of grace, originality, and humor.

 

I have written, edited, conceptualized, and otherwise refined reported articles, lifestyle features, essays, reviews, excerpts, listicles, how-tos, blurbs, social media posts, and more for award-winning print and online publications, including Real Simple, Martha Stewart Living, and The Washington Post. That includes a snippet on NPR's Morning Edition, several awards, and a piece on the front page of Wall Street Journal Asia. I'm currently editor-in-chief of Yoga Journal. In my spare moments, I can be found researching and writing a book scheduled to be published in 2027.

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