I engage audiences in a manner that compels them to come back.

My perspective has been shaped by the crazily talented photographers, art directors, SEO experts, editors, and writers with whom I've collaborated in recent decades. My understanding of conceptualizing an article, storytelling, reporting, and editing has a background in psychology and an understanding of the human desire to feel seen and understood. And my content strategizing has been refined through years of studying metrics and reader behavior to create exponential increases in engagement and sustained traffic when others said it simply wasn't possible. 

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In other words, I help readers navigate the space between the practical and aspirational. And I ensure brands take credit for that. Usually I manage to do that with some measure of grace, originality, and humor.

 

I've written, edited, strategized, or otherwise conceptualized and refined lifestyle features, essays, reviews, excerpts, listicles, how-tos, blurbs, social media posts, and more for award-winning print and online publications including Real Simple, Martha Stewart Living, and The Washington Post. I am currently editor in chief at Yoga Journal and writing a book scheduled to be released in 2027.

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